June 24, 2025
This collaboration is designed to provide valuable, relevant content that supports athletes during and beyond their competitive football careers. Through social media posts, BTA and NSC will aim to address the challenges athletes face as they transition out of structured collegiate athletics and into the realities of semi-professional opportunities, career exploration, and adult life responsibilities.
By combining Beyond the Athlete’s expertise in post-sport development with the National Scouting Combine’s platform and athlete network, this partnership will offer practical education, relatable insights, and long-term tools to help athletes succeed both on and off the field.
As an athlete, the number one goal is to get better and better. At the college level, one is as close as it can get to making it professional. However, what happens if that opportunity is not landed? What is next?
Alyssa Hermann is a registered nurse who focuses on helping athletes achieve a fulfilling life outside of their sport. Beyond the Athlete enables former players to pursue opportunities in life and the professional world. The company is also the official life after sports coaching partner of the NAIA.
“So what we do, we do a couple of things. It’s through coaching, but within the coaching container, we focus on one identity. ‘So how would you describe yourself?”
“It wasn’t the sport that made you great. It was how you existed within the sports environment. And so we work with the athletes to define what their transferable qualities are. Were you the one that would light up the locker room when, when you were down one zero at halftime, were you the captain that told everyone to shut up and listen, and did people follow you?” Hermann said.
Within Beyond the Athlete, the company has different containers that one can sign up for. One of these containers is one-to-one coaching. This container is “… an extensive multi-month container where we’re working directly with the athlete week after week, kind of like how you go to a personal trainer to get stronger physically,” Hermann said.
The one-to-one container becomes mentally and emotionally stronger. This goal is for you to perform at your best. Beyond the Athlete can uncover the deeper layers that one may not see when playing a sport.
Hermann compares the one-to-one containers “like going to an athletic trainer.”
Beyond the Athlete also features group containers, with one group designated as “the pre-season.” Hermann describes the pre-season container as if you are playing in the pre-season of a sport. Each month has a different theme to be “…focused on your individual goals, warming up to them, creating the routine, (and) creating the structure alongside teammates.” Beyond the Athlete has competitions that keep everything alive due to competition being integral in the athlete’s lives.
The Life After Sports course is for individuals who want to learn how to navigate life after retiring from their chosen sport. Transferable qualities are introduced. The containers also help you find movement and nutrition.
Free workshops or webinars are also an option for former athletes.
Hermann says that the company does see progress from former athletes in terms of careers outside of the sport. She wants athletes to find confidence in what they believe they can achieve. This then results in athletes doing better in their new careers. “They find the personal confidence to advocate for themselves to set boundaries, and that sort of leads to them achieving,” Hermann said.
The values of Beyond the Athlete are purpose, authenticity, and longevity. When it comes to purpose, Hermann believes that much of the world we live in is characterized by “non-directional” hard work, as we follow someone else’s belief about what our lives should look like. However, when you find out the reasons why you do certain things, you will excel.
Authenticity is something Hermann strives to live by. She does not pretend to be someone that she is not. This shows the authenticity in her life and the way she goes about things.
“We all have those moments, and they’re all authentically our own. So if we’re able to own our authenticity, to own our own experience and to show up in the world exactly as they are, I think the world is a better place,” Hermann said.
Longevity refers to the long-term happiness, and Beyond the Athlete provides the tools needed to apply it to one’s life for the long term.
“I firmly believe that it’s a requirement to have some sort of support in adulthood,” Hermann said.
Beyond the Athlete wants to become the number one athlete transition program in the country. Hermann wants schools to use the resources she has so that each athlete has access to be prepared for the professional world.
A shorter-term goal Hermann has is to enroll 200 student-athletes in the Life After Sports course. It is the most affordable and straightforward entry option for former athletes.
Beyond the Athlete is dedicated to helping former athletes connect to a deeper life purpose, find fulfillment, and achieve meaningful goals through a transformational coaching approach blending mindfulness, time ownership, self-reflection, and actionable steps.
NSC Director of Communications
