NSC and MarketScale Partner to Empower Athletes to Tell Their Stories

The National Scouting Combine, powered by the Beyond Sports Network Foundation, has partnered with MarketScale — a leader in media and content technology — to help athletes share their journeys, grow their personal brands, and connect more deeply with fans, scouts, and supporters.

Through this collaboration, athletes participating in the National Scouting Combine will have access to MarketScale’s cutting-edge video tools, giving them the ability to easily capture and share professional-quality stories about their training, experiences, and aspirations — all without the need for complex production or editing.

“Our partnership with the National Scouting Combine is about amplifying athlete voices,” said Hunter Lopatin of MarketScale. “We’re giving players the opportunity to tell their stories directly — showcasing their work, their dedication, and their drive in a way that helps them stand out and build lasting connections.”

For many athletes, the Combine is a critical step in their journey toward professional opportunities. With MarketScale’s technology, those stories can now be told in real time — from heartfelt testimonials about the Combine experience to videos that highlight the progress, discipline, and determination behind every performance.

“This partnership is all about giving back to the athletes,” said Jesse Heninger, Chief Marketing Officer of the National Scouting Combine. “MarketScale’s tools make it possible for players to share their authentic voices and experiences — helping them develop their brands while inspiring others to chase their own goals.”

Founder and CEO Jimmy Kibble added, “Everything we do at the National Scouting Combine is built around athlete empowerment. MarketScale allows us to capture that mission visually — showing how these young men and women grow, achieve, and represent what’s possible when opportunity meets preparation.”

By combining MarketScale’s innovative storytelling platform with the National Scouting Combine’s athlete-first mission, this partnership redefines how athletes share their paths to success — putting their voices, their passion, and their potential front and center.